THE DIGITAL SHOPPER

 

Tuesday, November 10, 2020
12:00 PM - 12:30 PM (EDT)
12:45 PM - 1:45 PM (EDT)

Long before the pandemic hit the global economy, the world of retail was already in the midst of profound, systemic disruption, with the acceleration of on-line business models, the arrival of sophisticated last-mile delivery infrastructure, collapsing consumer attention spans and massive business model disruption. Now begins the process of a complex new return to some semblance of 'routine,' what happens to the concept of in-store interaction, promotion and more? Join us for our virtual keynote, as acclaimed Futurist Jim Carroll takes a look at old assumptions, new realities, fast moving events and ingrained behaviors. While some might think we are operating under a mantra that states "we don't know where we are going but we are making great time," Jim will offer up some clarity on how the trends that will impact us going forward, and how we might leverage these into opportunity. Jim's clients include NASA, Disney, the World Bank and hundreds more.
Acclaimed futurist Jim Carroll will present his vision for the future of retail and shopper engagement in a post-pandemic world.

Speaker:

1:45 PM - 2:00 PM (EDT)
2:00 PM - 2:45 PM (EDT)

If you thought you knew the digital shopper before the pandemic, you’re definitely wrong now. This session will explain why.

2:45 PM - 3:00 PM (EDT)
3:00 PM - 3:45 PM (EDT)

The surge in online shopping has brands looking for the best digital bets for shopper engagement. This session will offer some recommendations.

3:45 PM - 4:00 PM (EDT)
4:00 PM - 5:30 PM (EDT)

 

THE NEW STORE EXPERIENCE

 

Wednesday, November 11, 2020
12:00 PM - 12:30 PM (EDT)
12:45 PM - 1:45 PM (EDT)

The future is happening now. As the pace of change in technology and society accelerates, so do the forces driving change in the retail marketplace. You can bet your business that what is disruptive today will be critical tomorrow.
Virtual Retail Store Tours deliver immersive retail experiences designed to transform your thinking and business. Dan Hodges, Retail Technology Futurist and Founder & CEO of Retail Store Tours and The World Retail Forum will be your guide as we explore the world of innovative store design in a forty-five minute tour.
Dan will cover world class examples from mass market, grocery, drug, convenience and specialty, and how the current climate has accelerated change. The stores selected rank high on the Consumer Engagement Index (CEI), which is a real-time measurement of consumer engagement and is predictive of a company’s financial performance. The factors include store safety, the human touch, the use of technology, store design and experience, brand story, employee training, change, unique value proposition.

Speaker:

1:45 PM - 2:00 PM (EDT)
2:00 PM - 2:45 PM (EDT)

A progress report from the Commission to Standardize the Measurement of Shopper Marketing, which is developing a universal model for determining program ROI.

2:45 PM - 3:00 PM (EDT)
3:00 PM - 3:45 PM (EDT)

More info coming soon.

3:45 PM - 4:00 PM (EDT)
4:00 PM - 5:30 PM (EDT)

The Institute celebrates the Class of 2020: Alex Gourlay of Walgreens, Steve McGowan of Mondelez International, and Jennifer Reiner of Del Monte Foods.

 

THE OMNICHANNEL MARKETER

 

Thursday, November 12, 2020
11:00 AM - 11:30 AM (EDT)
11:30 AM - 12:15 PM (EDT)

Creating one consistent, personalized experience for shoppers across commerce channels is no longer a goal, it’s an imperative. Learn how to do it here.

12:15 PM - 12:30 PM (EDT)
12:30 PM - 1:15 PM (EDT)

Developing and executing cross-channel programs that resonate with shoppers can be hard work. Learn from brands who’ve already risen to the challenge.

1:15 PM - 1:30 PM (EDT)
1:30 PM - 2:15 PM (EDT)

The need to provide incremental display space for a particular brand may not be necessary in the store of the future. But the need to help shoppers find the products they need more efficiently probably will be. Learn about the evolving role of in-store merchandising here.

2:15 PM - 2:30 PM (EDT)
2:30 PM - 3:15 PM (EDT)

The shift to online grocery shopping has put an even brighter spotlight on the digital media networks operated by leading retailers like Walmart, Target, Kroger and Albertsons. Learn how to unlock their full potential here.

3:15 PM - 3:30 PM (EDT)
3:30 PM - 4:15 PM (EDT)

One drawback to e-commerce has always been the inability for shoppers to do anything but “see” the product before they buy it. But advances in technology are letting brands and retailers provide a multi-sensory shopper experience online. Learn how here.