THE DIGITAL SHOPPER

 

Tuesday, November 10, 2020
12:00 PM - 12:15 PM (EST)
12:15 PM - 1:30 PM (EST)

Long before the pandemic hit the global economy, the world of retail was already in the midst of profound, systemic disruption, with the acceleration of on-line business models, the arrival of sophisticated last-mile delivery infrastructure, collapsing consumer attention spans and massive business model disruption. Now begins the process of a complex new return to some semblance of 'routine,' what happens to the concept of in-store interaction, promotion and more? Join us for our virtual keynote, as acclaimed Futurist Jim Carroll takes a look at old assumptions, new realities, fast moving events and ingrained behaviors. While some might think we are operating under a mantra that states "we don't know where we are going but we are making great time," Jim will offer up some clarity on how the trends that will impact us going forward, and how we might leverage these into opportunity. Jim's clients include NASA, Disney, the World Bank and hundreds more.
Acclaimed futurist Jim Carroll will present his vision for the future of retail and shopper engagement in a post-pandemic world.

Sponsored by:

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1:30 PM - 1:45 PM (EST)
1:45 PM - 2:15 PM (EST)

The pandemic accelerated the adoption of digital solutions and has drastically altered consumer behaviors in just a few months. With the disruption to “business as usual” for all, from brands to retailers to shoppers, we have all had to adapt, whether that be our strategy, our messaging, or our own shopping behaviors. In this session, GroundTruth’s Mark Fleisch and Rachel Bennington will walk through innovative solutions to reach the digital shopper of today. Special guest TJ Palladino, Area Lead, Shopper Marketing and Strategy (Walmart & Channels) at The Kraft Heinz Company will join the GroundTruth team to walk through a recent case study that highlights the power of location-based, performance-based marketing to drive sales.

Take-aways:

  • Uncover how data-based insights can guide your marketing strategy.
  • Optimize your media targeting tactics toward sales performance including In-Stock Targeting, Movement-Based Audiences, and pay-for-performance models.
  • Dive into a case study to learn how Kraft Heinz  increased their sales during both peak seasons and their base business.

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2:15 PM - 2:45 PM (EST)

When it comes to infectious disease early detection and response is critical.   The same rings true for shopper engagement.   Knowing when and where to turn on digital marketing during illness is the difference between providing relevant shopper solutions or being categorized as irrelevant.  Come learn how RB Health is optimizing digital and shopper marketing in this unprecedented illness season.  

2:45 PM - 3:00 PM (EST)
3:00 PM - 3:45 PM (EST)

Shopper marketing has evolved more in the past 5 months than it has in the past 5 years. New platforms and fulfillment models have seen unprecedented growth, retailers have grown into media companies and shoppers have drastically changed their behaviors. Join The Mars Agency and a panel of shopper marketing leaders to learn about what trends are here to stay and how they will impact the future of shopper marketing.

Take-aways:

  • Forces driving the shopper marketing revolution
  • Where brands can invest to be prepared for the future
  • How organizations can adapt their teams and processes for the future

Speakers:

3:45 PM - 4:00 PM (EST)
4:00 PM - 5:30 PM (EST)

Join us as we honor the outstanding brand marketers, retailers, agency executives and solutions providers that have been named finalists of our fifth annual Women of Excellence Awards and reveal the ultimate winners across nine awards categories that illustrate the many vital roles women play throughout the industry. Learn about the professional successes and personal values that make these women pillars of their organizations and the community as a whole during a digital awards ceremony that will include:

  • An appearance by country music singer and actress Jana Kramer
  • A panel discussion with the Exec of the Year finalists
  • Winner announcements

 

THE NEW STORE EXPERIENCE

 

Wednesday, November 11, 2020
12:00 PM - 12:15 PM (EST)
12:15 PM - 1:30 PM (EST)

The future is happening now. As the pace of change in technology and society accelerates, so do the forces driving change in the retail marketplace. You can bet your business that what is disruptive today will be critical tomorrow.
Virtual Retail Store Tours deliver immersive retail experiences designed to transform your thinking and business. Dan Hodges, Retail Technology Futurist and Founder & CEO of Retail Store Tours and The World Retail Forum will be your guide as we explore the world of innovative store design in a forty-five minute tour.
Dan will cover world class examples from mass market, grocery, drug, convenience and specialty, and how the current climate has accelerated change. The stores selected rank high on the Consumer Engagement Index (CEI), which is a real-time measurement of consumer engagement and is predictive of a company’s financial performance. The factors include store safety, the human touch, the use of technology, store design and experience, brand story, employee training, change, unique value proposition.

Sponsored by: 

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1:30 PM - 1:45 PM (EST)
1:45 PM - 2:30 PM (EST)

Launched this summer with support from some of the industry’s leading product manufacturers, marketing agencies and solution providers, the Commission to Standardize the Measurement of Shopper Marketing (or SM2) is working to give the industry a complete understanding of the impact that shopper marketing has on sustainable sales growth for consumer brands and retailers. Join the Institute as we outline the goals that have been identified and the progress that’s already been made in this game-changing initiative.

Speakers:

2:30 PM - 2:45 PM (EST)
2:45 PM - 3:30 PM (EST)

Visuals alone are no longer sufficient for a solid in-store marketing strategy and audio advertising along the path to purchase enables a new opportunity to continue the momentum, by reaching consumers through the same channels as digital advertising. According to the 2017 Nielsen Media Lab study, audio advertising drove 24% higher recall than other forms of advertising and is two times as likely to lift purchase intent. It’s enabling brands to reach customers right at the point-of-sale while delivering all the benefits of data-driven decision-making, programmatic automation, and measurement of results. Learn how this new advertising medium is transforming how brands and retailers connect with customers with a high propensity to spend -  directly at the point-of-purchase.  

In this panel session, you will learn:

  • The importance and value of the in-store audio experience to both retailers and advertisers
  • New programmatic and measurement offerings for path to purchase advertising
  • Audio advertising campaign results and best practices from CPG brands

Speakers:

3:30 PM - 4:00 PM (EST)
4:00 PM - 5:30 PM (EST)

Join us as we honor our Hall of Fame Class of 2020 with the official induction ceremony that’s been on hold since the spring. Learn about the professional achievements and personal philosophies that have made these inductees role models not only in their organizations, but for the shopper marketing community as a whole. Then get their “real time” perspectives on the state of the industry during a first-ever roundtable discussion of our Hall of Famers.

The 2020 Hall of Fame Inductees: 

  • Alex Gourlay, Co-Chief Operating Officer, Walgreens Boots Alliance
  • Steve McGowan, RVP, Shopper Marketing & Strategic Partnerships, Mondelez International
  • Jennifer Reiner, Senior Director, Omnichannel Marketing & E-Commerce, Del Monte Foods

 

THE OMNICHANNEL MARKETER

 

Thursday, November 12, 2020
11:00 AM - 11:15 AM (EST)
11:15 AM - 12:00 PM (EST)

COVID accelerated existing shopper interest in ecommerce for purchasing daily household needs. But the sudden jump in demand also identified some gaps between consumer expectations and the reality of the ecommerce experience for CPG brands. In this session, Chris Saroka & Ken Krasnow will discuss how CPG brands must reframe the discussion away from specific technologies and programs toward facilitating shoppers’ desire to get products into virtual or real carts and into their homes. You can look forward to learning how the future of effective ecommerce for brands will require:

  • A completely new way of thinking about consumer promotions
  • New frameworks and goals for consumer engagement
  • Tools that provide real choice to shoppers along with the convenience they demand
12:00 PM - 12:15 PM (EST)
12:15 PM - 1:00 PM (EST)

2020 has introduced the most unusual retail and shopper marketing environment ever. In the midst of a pandemic and calls for social justice, how do I authentically engage with my shoppers through thoughtful and effective content?

In this two-part panel, shopper marketing thought-leaders from Clorox & Hershey's will join ViacomCBS Shopper to talk about creative solutions for producing content in the midst of a pandemic, the importance of authentic relationships with your audience (and your vendors) strategic approaches to your seasonal business.
As a special treat, this panel will be joined by CMT artist and actress Jana Kramer who will share insights for developing partnerships with brands and influencers who genuinely connect with your shoppers. 
In this session, you will learn:

  • Best practices in capturing content that speaks to shoppers, even when there are restrictions and limitations that impact production capabilities
  • How connecting with your shoppers with real and authentic content drives the business forward
  • How working with experienced and trusted partners allows you to pivot and innovate as needed during uncertain times

Speakers:

1:00 PM - 1:15 PM (EST)
1:15 PM - 2:00 PM (EST)

It's no surprise that 2020's events have permanently reshaped the grocery retail landscape. Join Quotient CEO Steven Boal and Mark Williamson, VP and Head of Media Partnerships from AD Retail Media formerly Peapod Digital Labs) for a discussion on the future of retail and shared tactics for CPGs to optimize marketing investments in this new landscape informed by exclusive shopper data.

During this session, they will explore:

  • How CPGs and retailers are successfully collaborating at scale and what it means for shoppers
  • Why is digital more efficient, who benefits, who doesn't and why
  • How to curate the hybrid online-offline experience shoppers now expect

Join to hear how to stay competitive and successful by using value-driven strategies rooted in data-based targeting, execution and measurement.
Speakers:

2:00 PM - 2:15 PM (EST)
2:15 PM - 3:00 PM (EST)

The shift to online grocery shopping has put an even brighter spotlight on retail media networks, but brands are using them to do more than just convert in-market shoppers. They’re influencing upstream preferences, building demand, and making their traditional media more effective. Learn how to unlock their full potential here as we explore best practices for winning the digital aisle.

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3:00 PM - 3:45 PM (EST)

The need to provide incremental display space for a particular brand may not be necessary in the store of the future. But the need to help shoppers find the products they need more efficiently probably will be. Learn about the evolving role of in-store merchandising here.

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3:45 PM - 4:15 PM (EST)

There's no better way to round out a day of programming on Omnichannel Marketing than with insights from the world's largest retailer.  Join Walmart's Whitney Cooper, Director of Omnichannel Transformation and Acceleration, as she shares the global giant's journey to drive change and create new ways of operating across the enterprise. Positioned at the intersection of the merchandising, marketing and Walmart Media Group functions, this journey is focused on next-gen business building, retail media strategy, and establishing a "One Walmart" way of working both internally and with external partners. In this interactive fireside chat, Cooper will share her perspective on some of the most pressing issues facing brands and retailers today, as examined throughout P2PX's three days of learning. Attendees will be able to submit questions throughout the event to p2px@ensembleiq.com or ask them "live" during the discussion. We look forward to seeing you at this "can't miss" session to close out P2PX!

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