Cara Pratt - Kroger 8451
Paul Brenner - Vibenomics
JP Beauchamp - IRI Media Center of Excellence
Visuals alone are no longer sufficient for a solid in-store marketing strategy and audio advertising along the path to purchase enables a new opportunity to continue the momentum, by reaching consumers through the same channels as digital advertising. According to the 2017 Nielsen Media Lab study, audio advertising drove 24% higher recall than other forms of advertising and is two times as likely to lift purchase intent. It’s enabling brands to reach customers right at the point-of-sale while delivering all the benefits of data-driven decision-making, programmatic automation, and measurement of results. Learn how this new advertising medium is transforming how brands and retailers connect with customers with a high propensity to spend - directly at the point-of-purchase.
In this panel session, you will learn:
- The importance and value of the in-store audio experience to both retailers and advertisers
- New programmatic and measurement offerings for path to purchase advertising
- Audio advertising campaign results and best practices from CPG brands