Name
Using Audio to Increase Shopper Demand at the Point of Purchase
Date & Time
Wednesday, November 11, 2020, 2:45 PM - 3:30 PM
Michael Provenzano Cara Pratt JP Beauchamp
Description

Visuals alone are no longer sufficient for a solid in-store marketing strategy and audio advertising along the path to purchase enables a new opportunity to continue the momentum, by reaching consumers through the same channels as digital advertising. According to the 2017 Nielsen Media Lab study, audio advertising drove 24% higher recall than other forms of advertising and is two times as likely to lift purchase intent. It’s enabling brands to reach customers right at the point-of-sale while delivering all the benefits of data-driven decision-making, programmatic automation, and measurement of results. Learn how this new advertising medium is transforming how brands and retailers connect with customers with a high propensity to spend -  directly at the point-of-purchase.  

In this panel session, you will learn:

  • The importance and value of the in-store audio experience to both retailers and advertisers
  • New programmatic and measurement offerings for path to purchase advertising
  • Audio advertising campaign results and best practices from CPG brands

Speakers: