With over 25 years of marketing experience, Alysia Ross has been a part of the marketing landscape across its many facets, from non-profit to agency to client. In her current role, Alysia is the Director of Insights, Planning and Shopper Relationships at Coca-Cola Florida, leading digital marketing strategy, beverage segmentation, insights and shopper marketing for national and local customers and entertainment assets in Florida. Prior to her move to Coke Florida, Alysia was Director of Shopper Marketing at Danone North America (Who’s Who in Shopper Marketing 2018) and Senior Director/Shopper Marketing Manager at Dr Pepper Snapple Group (Who’s Who in Shopper Marketing 2017). Prior to her move to the client side, Alysia spent many years on the agency side at Catapult Marketing, IN Marketing, Alcone Marketing and the former MGR (now Match). For ten years prior, Alysia held various roles in customer marketing for PepsiCo Foodservice. But the role that truly cemented her love of marketing was her very first job, where she held various marketing roles at the Bronx Zoo/Wildlife Conservation Society. While shopper marketing may be fun and full of exciting challenges, nothing beats a press conference about the birth of baby gorillas!