Joel Ponce is a Director of Sales at ViacomCBS. He works with shopper marketers to drive demand and sales of their products through content and experiential solutions.
Prior to joining the ViacomCBS team, Joel worked in shopper marketing at Saatchi & Saatchi X as well as in the data analytics space at Simply Measured, now Sprout Social - primarily
analyzing social data for various CPGs. This combined experience has allowed him to deliver relevant and impactful solutions to the market.
He continues to work with his team and clients to further develop solutions and bring culture defining moments to retail via the breadth and depth of the ViacomCBS portfolio.